Did you know…. As many as 50% of hiring managers no longer accept cover letters as part of an application ❌

Did you know…. As many as 50% of hiring managers no longer accept cover letters as part of an application ❌. With this being said, it is essential all information you want to present to a hiring manager is present on your CV, in order to secure that interview!

A key part of this will be your 'Profile' section. Writing an eye-catching profile section for your CV involves highlighting your most impressive achievements, skills, and attributes in a concise and compelling manner. Here's a guide on how to craft a standout profile section:

1. Start with a Strong Opening 💪
Begin with a strong, confident statement about who you are and what you bring to the table.
Example: Dynamic and results-driven Marketing Professional with over 8 years of experience in digital marketing, brand management, and content creation.

2. Highlight Key Skills and Achievements 🌟
Focus on your top skills and notable achievements that are relevant to the job you are applying for.
Example: Proven track record of increasing website traffic by 150% and driving sales growth through innovative marketing campaigns. Skilled in SEO, PPC, social media strategy and analytics.

3. Showcase Your Unique Value 🌈
Explain what makes you unique and how you can add value to the potential employer.
Example: Combines a creative mindset with strong analytical skills to develop data-driven marketing strategies that yield measurable results.

4. Keep it Concise ✂️
Aim to keep your profile section between 3-5 sentences. Make every word count.

5. Tailor it to the Job 🎯
Customize your profile section to align with the roles you are applying for and company values.

Example Profile Section:
Dynamic and results-driven Marketing Professional with over 8 years of experience in digital marketing, brand management and content creation. Proven track record of increasing website traffic by 150% and driving sales growth through innovative marketing campaigns. Skilled in SEO, PPC, social media strategy and analytics. Combines a creative mindset with strong analytical skills to develop data-driven marketing strategies that yield measurable results. Passionate about leveraging new technologies and trends to enhance brand visibility and customer engagement.

Tips for Writing:
🔑 Use Keywords: Incorporate relevant keywords from the job description to pass through applicant tracking systems (ATS).
🔢 Quantify Achievements: Use numbers and statistics to quantify your achievements and give a clear picture of your impact.

Leanne Sangster - Associate Director